We design modern, conversion-focused WordPress websites, Shopify stores, and digital homes that turn browsers into buyers and traffic into revenue.
Whether you're launching from scratch or your current site no longer reflects where you're headed — we'll build something that does. We work with DTC founders, ecommerce brands, and service-based businesses who are ready to use their website as a true sales channel.
We build modern, fast, and strategic websites built from the ground up – or from where you are. Every project is structured with clarity in mind: user flow, content hierarchy, and seamless user journeys
More than design — we shape how your store sells. We build Shopify stores for performance from first impressions to checkout. We build your storefront from the ground up or identify friction on current site costing you revenue and map a conversion-focused rebuild.
From product merchandising to checkout, every decision is made to increase conversion, and support revenue growth.
Every project starts with your customer — how they think, browse, and buy. We build the strategy first: understanding your business, your audience, and what needs to happen the moment someone lands on your page. The design follows from there.
A great-looking site that doesn't convert is just an expensive business card. Without the right structure and user experience, even the best brands leave revenue on the table.
We use both aesthetics and strategy to design digital experiences that deliever:
• Brand storytelling
• Intuitive navigation
• Conversion-focused product and services pages
• Clear customer journeys
Loved working with FOURM. Ash's keen eye for marketing details, paired with her distinct flair for branding, made an excellent combination. I wholeheartedly recommend her for website design and marketing materials.
Working along side FOURM to build out my website for my mortgage brokerage firm was an extremely positive experience. Ash was able to take my vision and create exactly what I was looking for. Her intuition and her experience made the process seamless and enjoyable and the way she complimented my vision with her creative style was right on point. I would recommend FOURM to anyone looking for a site in a heartbeat.
We specialize in Shopify and WordPress. For ecommerce brands — particularly DTC, fashion, home, lifestyle, and beauty — we build on Shopify. For service-based businesses, editorial brands, and content-heavy sites, we build on WordPress with SEO-first architecture.
Both. We build new Shopify and WordPress sites from the ground up, and we also audit and redesign existing sites where the structure or conversion performance isn't delivering results. Most redesign clients come to us because their current site looks fine but is outdated or isn't converting.
Yes. Every website we build is optimized for search from the ground up — not bolted on at the end. This includes keyword research, on-page optimization (titles, headings, meta descriptions, image alt text), clean site architecture, and technical SEO like page speed, mobile performance, and Core Web Vitals.
For WordPress builds in particular, SEO structure is built into how we develop the site — because a site Google can't read is a site that won't grow.
Timelines depend on scope and how quickly feedback is provided.
We work efficiently to meet deadlines without compromising quality. A full Shopify ecommerce build typically takes 6–10 weeks from strategy to launch. WordPress websites run 4–8 weeks. Ecommerce strategy audits are delivered within 2 weeks.
Yes — we work with brands across Canada, the US, and internationally. Our clients are primarily online businesses, so location is never a barrier.
Start by booking a free 15-minute strategy call. We'll talk through your goals, your current site, and what success looks like for your business. We take on a limited number of projects per year to make sure every client gets the time and attention their project deserves.
Tell us where you're at and where you want to go. Together, we'll talk through what the right next steps look like- no pitch, no pressure.